Business of Games: Ad units preference vs genre
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- Cartic P, @iCartic.com
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Business of Games: Ad units preference vs genre
with insights on RV ads integration 101 that can be used in any game
Hey Friends, Greetings from Bangalore 💗
Ad units vs game genre preference
RV ads work across all genre
Interstitials and banners are only welcomed with hyper-casual games with some level of acceptance with casual games
Offerwall ads are preferred by mid-core and hardcore games with some level of acceptance with casual game
Reward videos integration tips (no-brainer):
Daily reward multiplier
Out-of-lives
Boost reward: level power-ups
End-of-game multipliers: Offers a video ad incentive to multiply points after completing a level
Home Screen: One of the highest visibility locations, this integration is excellent for players who may never otherwise navigate to the store
Feel free to poke holes in it.
CARtic P, iCarti.com