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Business of Games: Ad units preference vs genre

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Business of Games: Ad units preference vs genre

with insights on RV ads integration 101 that can be used in any game

Cartic P, @iCartic
Mar 1, 2023
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Business of Games: Ad units preference vs genre

businessofgames.icartic.com
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Hey Friends, Greetings from Bangalore 💗

Ad units vs game genre preference

  1. RV ads work across all genre

  2. Interstitials and banners are only welcomed with hyper-casual games with some level of acceptance with casual games

  3. Offerwall ads are preferred by mid-core and hardcore games with some level of acceptance with casual game

Reward videos integration tips (no-brainer):

  1. Daily reward multiplier

  2. Out-of-lives

  3. Boost reward: level power-ups

  4. End-of-game multipliers: Offers a video ad incentive to multiply points after completing a level

  5. Home Screen: One of the highest visibility locations, this integration is excellent for players who may never otherwise navigate to the store

Feel free to poke holes in it.

CARtic P, iCarti.com

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