Business of Games: Ad units preference vs genre

with insights on RV ads integration 101 that can be used in any game

Hey Friends, Greetings from Bangalore 💗

Ad units vs game genre preference

1. RV ads work across all genre

2. Interstitials and banners are only welcomed with hyper-casual games with some level of acceptance with casual games

3. Offerwall ads are preferred by mid-core and hardcore games with some level of acceptance with casual game

   

Reward videos integration tips (no-brainer):

1. Daily reward multiplier

2. Out-of-lives

3. Boost reward: level power-ups

4. End-of-game multipliers: Offers a video ad incentive to multiply points after completing a level

5. Home Screen: One of the highest visibility locations, this integration is excellent for players who may never otherwise navigate to the store

Feel free to poke holes in it.

CARtic P, iCarti.com