Anime + Gaming = Revenue Revolution?
How Summoners War found a goldmine by collaborating with Demon Slayer, 311#
Hey Friends, Greetings from Bangalore 💗
Demon Slayer's strategic anime IP integration has spurred significant revenue spikes for Summoners War across multiple global markets, including the US, Korea, Japan, France, and beyond.
IP integration notes:
The game introduces "Demon Slayer" characters via premium gacha.
Subevents in "Demon Slayer"-themed environments.
Sharing the last 2 months of performance data — revenue (Jan 1 to Feb 13th), downloads, and RpD (Lifetime) values.
What we witness here are staggering revenue figures for a game over 10 years old, accompanied by a surge in new users and renewed enthusiasm among the existing player base. It's a testament to the impact of anime-themed collaborations.
Is Anime IP integration a cheat code for user acquisition in Tier 1 East and West markets?
Feel free to poke holes in it.
tCARe, CARtic P
/ iCartic.com