Benchmark Drop, CPI rates

CPI rates per genre, per region, per ad platform. 404#

Hey Friends, Greetings from Bangalore 💗

CPI rates across ad platforms, genres, and regions — a reality check for 2026 UA budgets.

✔️ Focus budget on:
Android for volume plays (33% cheaper than iOS)
Latin America and APAC for cost-efficient growth
Casual and Puzzle for rapid user acquisition

⚠ Approach cautiously: Strategy and Shooter genres (high intent, high cost)
❌ Avoid unless you have deep pockets: Hardcore/RPG on iOS ($6.00 CPI)

The smart play is:
1. Validate product-market fit in Tier 1 markets (US, UK, DE)
2. Scale aggressively in Tier 2/3 once core loops are proven
3. Use regional arbitrage for CPI-optimized games (hypercasual, puzzle)

Which approach are you taking in 2026?
» Scaling on Droid for volume?
» Doubling down on iOS for LTV?
» Testing new geos before they get expensive?

tCARe, CARtic P
/ iCartic.com