Business of Games: ad platform preference across different geos
a brief insight on 2023 ad platform trends, #223
Hey Friends, Greetings from Bangalore 💗
A detailed breakdown of the number of ad platforms preferred by game devs for each geo (in 2023).
For the US:
FB 22.81
Insta 16.15
AN15.98
Messenger 15.70
Google Ads 15.59
AppLovin 4.92%
For SEA:
FB 24.68
Google Ads 16.51
Insta 15.81
AN 15.60
Messenger 15.51
IronSource 3.40
For MEA:
FB 27.43
Insta 18.02
AN 17.76
Messenger 17.65
Google Ads 5.52
Ironsource 4.49%
The recommended channel (as of March 14th) is Applovin, a prime channel for UA, followed by Google and FB.
What’s your recommendation for iOS?
With Love, Cartic P
/ @iCartic