Business of Games: ad platform preference across different geos

a brief insight on 2023 ad platform trends, #223

Hey Friends, Greetings from Bangalore 💗

A detailed breakdown of the number of ad platforms preferred by game devs for each geo (in 2023).

For the US:

1. FB 22.81

2. Insta 16.15

3. AN15.98

4. Messenger 15.70

5. Google Ads 15.59

6. AppLovin 4.92%

For SEA:

1. FB 24.68

2. Google Ads 16.51

3. Insta 15.81

4. AN 15.60

5. Messenger 15.51

6. IronSource 3.40

For MEA:

1. FB 27.43

2. Insta 18.02

3. AN 17.76

4. Messenger 17.65

5. Google Ads 5.52

6. Ironsource 4.49%

The recommended channel (as of March 14th) is Applovin, a prime channel for UA, followed by Google and FB.

What’s your recommendation for iOS?

With Love, Cartic P
/ @iCartic