Business of Games - best month to conduct soft launch
Missed your game release on Dec 2022 🤔
Hey Friends, Greetings from Bangalore 💗Â
Top 3 best times to soft launch your game, Jan (11.90%), followed by summer months Aug (10.12%), July (9.30%), and March (8.54%).
Few more thoughts:
Canada is the preferred location for a soft launch
On average, a soft launch takes six and a half weeks to complete
It takes about seven to eight weeks for a game to achieve peak DAU
The price of ad impressions varies with seasonality with traffic in the first three months of the year being often the cheapest, followed by the summer months of July and August
Cartic P, iCartic.com