Business of Games: Consumer Spend stats LATAM (AR, BR and MX)

Is LATAM can be a good target

Hey Friends, Greetings from Bangalore 💗

Are you looking for the best secondary market to launch your game? Here are some interesting stats on why AR, BR, and MX geo is a lucrative one for the app and game markets.

1. Generic stats as app market: BR stands 11th in global spending on in-app charts it’s $1.37 billion a 20% growth in 2022 vs 2021. MX stands at 19th rank.

2. Generic stats as app market: BR stands as the top 4th market with download numbers at 10.6M. The top 3 countries are CH, IN, and US 

3. Genre preference: Shooter 24% YoY growth with IAP in BR, MX, and AR.

   1. Trending genre: Party Genre 🥳

      1. has increased by 78% to become 5th largest genre in BR and its IAP spend is $79.6M

      2. Is ranked the 8th largest genre in AR and its IAP spend is $4.8M, YoY IAP spend is 138% 

Thank you for reading,

Cartic P, iCartic.com