Business of Games: Copying events from other trending games? A breakdown of Royal Match's Dragon Nest event
It’s inspired by Monopoly GO!’s “Partner Events”
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On a high level, it's a co-op event played with a friend, where players grow a dragon together.
Both events are remarkably similar, involving players teaming up in pairs within groups of four to gather a unique event currency.
» This currency is earned by advancing through the main game levels and participating in various events.
» The currency can then be used in different interactive ways, such as spinning a wheel in Monopoly GO! or launching a ball onto a Plinko board in Royal Match, to collect points.
» These points are necessary for unlocking boosters, coins, and distinctive avatar frames.
Each pair of players tracks their progress through a personal reward meter, which awards a special prize once they reach all set milestones with each partner.
» This progress is visually represented by evolving elements within the game. In Royal Match, this evolution is depicted through the growth of a dragon as players reach new milestones.
Meanwhile, in Monopoly GO!, the visual theme evolves to reflect the season they had targeted with the event, like garden variations or a Thanksgiving feast illustrating progress.
Sharing the video showcasing the event flow:
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