Business of Games: Drama and Stats Behind Squad Busters

🎮 Looking into the Download Decline and Revenue Drop. The decision for Squad Busters' global launch is an enigma? 😕 249

Hey Friends, Greetings from Bangalore 💗

A Breakdown of Squad Busters

📊 Performance Insights: Squad Busters:

1. DAU and Revenue Drop: Despite reaching 30 million downloads, Squad Busters is experiencing a decline in Daily Active Users (DAU) and revenue.

2. Google Feature Strategy: Utilizing pre-register campaigns within their games, such as Brawl Stars and other Supercell titles, to increase Squad Busters' visibility. A strategy to be adopted by studios as a cross-promotion playbook.

🎮 Gameplay Mechanics:

1. 10-Player PvPvE gameplay

2. Gacha Mechanics: Inspired by games like Snap

3. "Choose from 3" characters system to add an element of randomness

4. Win Streaks, keep the streak for more unique character unlocks

5. Social Features: Lacks integrated social experiences found in Clash of Clans and Clash Royale, only allowing invites to friends outside the game.

🚀 New Supercell Games: What’s on the Horizon?

1. RISE: is it a reminiscent of Clash Heroes

2. Investments: Supercell-backed projects Mo.co and Riftbuster

📈 Revenue Insights:

Despite a 50% revenue drop in a month ($1.3 million to $400,000 on July 4th), the game remains in the hands of the live-ops team.

Drama and Stats behind Squad Busters

With Love, Cartic P
/ iCartic.com