Business of Games: Game uninstall benchmark

What game developers can learn from the factors contributing to game and app uninstalls (via appsflyer) #214

Hey Friends, Greetings from Bangalore 💗

The factors contributing to game and app uninstall (via AppsFlyer)

1. The disparity between campaign promises and actual user experience

2. Limited device storage capacity due to media-rich content

** The trend and trajectory are based on Android data only, iOS uninstall tracks are an enigma after iOS 15.5

How to overcome the issues:

1. Align your marketing with the game's content, and gameplay. In the worst-case scenario, at least add a mini-game that meets the player's expectations from the creatives you showcase.

2. Optimize content and have modular downloads

Uninstall rates for games are 52.02%, 1 in every 2 gaming apps are uninstalled within 30 days. If the game doesn’t make a memorable first impression, it is usually uninstalled.

The gap between Organic vs non-organic D30 uninstall rates for games is merely 14%. For non-gaming apps, it's around 25%.

Uninstall rates, leaderboard:

1. Pakistan 66.88%

2. Nepal 66.85%

3. Bangladesh 66.40%

** Are the game developers underestimating device capabilities in these locations?

Gaming (Android) uninstall rates by country/category (August-November 2023)

With Love, Cartic P
/ @iCartic