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Business of Games - gamedevs Amazon Publishing Service should be on your radar in 2023

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Business of Games - gamedevs Amazon Publishing Service should be on your radar in 2023

Cartic P, @iCartic
Oct 14, 2022
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Business of Games - gamedevs Amazon Publishing Service should be on your radar in 2023

businessofgames.icartic.com
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Hey Friends, Greetings from Bangalore 💗

Amazon Publishing Service should be on your radar in 2023

  1. Why: 52% of teens cite Amazon as their No. 1 favorite e-comm site vs SHEIN, Nike, Lululemon, and Pacsun

  2. Past Stats: In 2021, Amazon was responsible for ~14% of the overall US digital ad market, google had 26% and FB had 24%. You can use Amazon as a bidder

  3. Limitation: Amazon is currently running ONLY BANNER ads as inventory with APS. We need to wait for other creatives' support. Keep an eye out for Amazon Publishing Service for 2023

>> Cartic P, @iCartic


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