Business of Games - gamedevs Amazon Publishing Service should be on your radar in 2023
Hey Friends, Greetings from Bangalore 💗
Amazon Publishing Service should be on your radar in 2023
Why: 52% of teens cite Amazon as their No. 1 favorite e-comm site vs SHEIN, Nike, Lululemon, and Pacsun
Past Stats: In 2021, Amazon was responsible for ~14% of the overall US digital ad market, google had 26% and FB had 24%. You can use Amazon as a bidder
Limitation: Amazon is currently running ONLY BANNER ads as inventory with APS. We need to wait for other creatives' support. Keep an eye out for Amazon Publishing Service for 2023
>> Cartic P, @iCartic
