Business of Games: India, Playrix’s weapon for global success! 🚀

how Playrix is utilizing India's mobile gaming market to fine-tune its latest hits, 261

A note on how Playrix is utilizing India's mobile gaming market to fine-tune its latest hits like Aqua Match before they take on the world. India is the perfect testing ground for global triumph, from robust retention metrics to game refinement.

Soft Launches in India:
Playrix has been soft-launching games in India. The recent title added to the list of games in soft launch is Aqua Match. Some past titles that are soft launched in India (AppStore) are Austin's Odyssey, Roomscapes, and Familyscapes: The Series.

They aim to gather valuable insights and refine their games before launching in larger markets like the US. Some key insights: India is not the playground for revenue, but a download capital.

1. Revenue stats:

   1. Made $134 in revenue and 376,000 downloads in the last 30 days with Aqua Match

   2. Made $38 in revenue and 30,000 downloads in the last 30 days with Austin's Odyssey

      

2. Retention stats:

   1. India is on par with the US, CA, and AU on D1, D7, D14, D30, session length, and number of sessions.

   2. Using India to draw hypotheses for a US soft launch, Playrix checks the stats of Aqua Match - which was soft-launched in the US in January 2024.

FYI Soft launch pseudo account: Max G0

A look at the other global releases and their performance in India

1. Avg session length is 16to18min

2. Avg. no of sessions is 4-5

3. D30 retention is 18% for scapes (m3 +décor) game genre

   

Feel free to poke holes in it.

With Love, Cartic P
/ @iCartic