Business of Games - median CPI by ad spend

Benchmark Drop. Follow-up to one of my ol' post on median CPI, 388#.

Hey Friends, Greetings from Bangalore 💗

Check your CPI before you burn budgets. Here’s what marketers are really paying in 2025.

• Global CPI ranges (all apps):

  • iOS CPI globally – $1.5 to $3.5

  • Android CPI globally (Google Play market) – $1.5 to $4.00

• Median Mobile CPI, by location:

  • APAC – $1.5 to $3.00

  • EMEA – $2.00 – $4.00

  • Latin America – $0.50 – $2.00

  • North America – $2.5 to $5.00

• For Games:

  • iOS Games CPI – $2 – $5

  • Android Games CPI – $1.5 to $4.00

• By channel:

  • Facebook Ads CPI – $1.00 to $3.00

  • TikTok Ads CPI – $0.50 to $2.50

  • Google Ads CPI – $0.50 to $2.50

  • Ad Networks CPI – $1.75 to $4.5
    

What CPI ranges are you actually seeing right now—higher, lower, or similar?
👇 Drop your geo + genre + channel in the comments.

Stay ahead. Curated weekly at iCartic.com
tCARe, CARtic P

Compare old CPI rates (2022) here