Business of Games - median CPI by ad spend

follow-up to one of my ol' post on median CPI, 388#

Hey Friends, Greetings from Bangalore 💗

• iOS CPI globally – $1.5 to $3.5

• Android CPI globally (Google Play market) – $1.5 to $4.00

• Median Mobile CPI, by location:

  • APAC – $1.5 to $3.00

  • EMEA – $2.00 – $4.00

  • Latin America – $0.50 – $2.00

  • North America – $2.5 to $5.00

• iOS Games CPI – $2 – $5

• Android Games CPI – $1.5 to $4.00

• Facebook Ads CPI – $1.00 to $3.00

• TikTok Ads CPI – $0.50 to $2.50

• Google Ads CPI – $0.50 to $2.50

• Ad Networks CPI – $1.75 to $4.5

Stay ahead. Curated weekly at iCartic.com
tCARe, CARtic P

Compare old CPI rates (2022) here