Business of Games: new feature trends (match3 game💎)

Lily's Garden 🧑🏾‍🌾🏡

Hey Friends, Greetings from Bangalore 💗

Lily's Garden, a match3 game with fake ads (later these ads took the form of mini-games), the game also has home and garden decor as meta. The game bets heavily on user creativity (with decor) and personalization it provides a sense of accomplishment and satisfaction to the users to keep them hooked.

Now the game has a new event, which allows players to explore the world of cosmetics and makeovers for their characters via the Makeover Time event.

As on March 2023, the game had a rev of $4,812,605 and the download was 1,230,077. The game saw a decline in April 2023, with a rev of $4,395,872 and download is 600,858. Saw a 500K rev decline and almost 50% download decline, the live-ops team counts the Makeover Time event to gain their momentum back with rev and downloads. Will keep an eye on the game performance and post it here.

CARtic P, iCartic.com