Business of Games - retention benchmark by platform
Enlisting the retention benchmark by the platform for the top2%, top 25%, and median of all games
Hey Friends, Greetings from Bangalore 💗
Enlisting the retention benchmark by the platform for the top2%, top 25%, and median of all games:
Top 2% of games, iOS vs Android
D1 51% (iOS) vs 42% (Droid)
D7 22% vs 16%
Top 25% of games, iOS vs Android
D1 33% vs 26%
D7 9% vs 5%
Median of all games iOS vs Android
D1 25% vs 19%%
D7 6% vs 3%
>> Cartic P, @iCartic