Business of Games: Skan4.0 retargeting trends

retargeting tactics to overcome Apple game recession #216

Hey Friends, Greetings from Bangalore 💗

Chapters - Interactive Stories introduced a WhatsApp channel following a CTA to get rewards.

They are using WhatsApp channel as a medium to retarget the subscribers. An interesting approach.
(In a best-case scenario) This should work in geos where WhatsApp
adoption is high, like Brazil, SG, UK....

Questions to answer:

1. Could a WhatsApp channel benefit your game?

2. Are your players active on WhatsApp? OR Are there other platforms where your players are active, which you could leverage for engagement?

It's a reminder note to continuously seek innovative methods for retargeting.

With Love, Cartic P
/ @iCartic