Business of Games: Thinking of entering the casual casino genre? Think again!

It’s not for the faint of heart, 266

Hey Friends, Greetings from Bangalore 💗

The casual casino genre is dominated by heavyweights, leaving little room for newcomers.

In 2023, Coin Master reigned supreme, but the tide has shifted. It's all about Monopoly Go!, leading the top download charts and revenue rankings across genres.

In the first half of 2024, Monopoly Go! alone accounts for 63% of the genre's revenue, with Coin Master at 24% and Dice Dreams at 9%.

No new title is managed to crack the $50K/month revenue mark when comparing H1 2023 to H1 2024.

The message is clear: the casual casino genre is a fortress, and breaking in is tougher than ever. It's not newcomer-friendly right now.

With Love, Cartic P
/ iCartic.com