Business of Games: Trending game review, Tile Family: Match Puzzle game

The new entrant on top 100 grossing game, the core-game is interesting. #218

Hey Friends, Greetings from Bangalore 💗

Trending game review: Tile Family: Match Puzzle game, It’s a new entrant on the Top 100 grossing game 🏆

The game has fake ad-styled mini-game modes 🤔


The gameplay is hybrid: Mahjong + solitaire gameplay with Royal Match decor as meta.

1. The core gameplay is Mahjong + solitaire; the developer has designed the gameplay around a storyboard - where you're decorating the home/and in a way helping the characters with certain props and their utility in the environment.

2. The game's storyboard objectives remind me of HOG games too.

3. There are mini-games in it, which mimic the fake ad-style mini-games.

The game is meant for a female audience 👧🏾

The FTUE of the game is presented as story-driven, setting a strong narrative foundation right from the start. This approach not only meets but exceeds expectations set by the game's store page creatives and UA creatives. Doesn't it make a fascinating case study for how to hook players from the get-go with creatives?

Game Performance Stats: 

Downloads last 30d = 1,921,719, Geo split:

1. US 28% (527,674)

2. RU 15%

3. MX 7%

4. JP 5%

5. FR, BR, DE 4% each

6. UKr, IT, UK 3% each

Rev last 30d = $2,506,881 (USD), Geo split:

1. US: 77% ($1,917,273)

2. UK: 5%

3. JP 4%

4. CA, DE 3% each

5. FR, Swiz, IT, SK 1% each 

Cumulative RpD (over lifetime):

1. US $1.94

2. OZ $1.69

3. CA $1.01

4. UK $0.99

5. JP $0.96

6. DE $0.34

7. NEther $0.28

8. SK $0.24

9. IT $0.12

10. Saudi $0.09

11. SP $0.07

12. Chile $0.06

Sharing my gameplay reel:

With Love, Cartic P
/ @iCartic