Business of Games - UA, target adjacent category gamers
UA insights
Hey Friends, Greetings from Bangalore 💗
Target players from the adjacent category, where % of users playing the adjacent category is good. Some insights
60% of arcade gamers play casual games
72% of interactive story game players also play puzzle games
40% of puzzle gamers also play strategy games
70% of bubble shooter gamers also play bingo games
45% of dating app users also play action games
43% of racing game players also play Marvel IP games
HT to Brett Orlanski for stats and insights
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iCartic.com