Business of Games

Share this post

Business of Games - UA, target adjacent category gamers

businessofgames.icartic.com

Discover more from Business of Games

Documenting and creating the game production and business learnings. - Cartic P, @iCartic.com
Continue reading
Sign in

Business of Games - UA, target adjacent category gamers

UA insights

Cartic P, @iCartic
Nov 16, 2022
Share this post

Business of Games - UA, target adjacent category gamers

businessofgames.icartic.com
Share

Hey Friends, Greetings from Bangalore 💗

Target players from the adjacent category, where % of users playing the adjacent category is good. Some insights

  1. 60% of arcade gamers play casual games

  2. 72% of interactive story game players also play puzzle games

  3. 40% of puzzle gamers also play strategy games

  4. 70% of bubble shooter gamers also play bingo games

  5. 45% of dating app users also play action games

  6. 43% of racing game players also play Marvel IP games

    HT to Brett Orlanski for stats and insights

—

Cartic P, @iCartic
iCartic.com

Share this post

Business of Games - UA, target adjacent category gamers

businessofgames.icartic.com
Share
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Cartic P, @iCartic.com
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing