Business of Games: Where do your installs come from?

A deep dive into top drivers for your casual game installs, 256

Hey Friends, Greetings from Bangalore 💗

A deep dive into top drivers for your casual game installs

1. Puzzle games are the CPI masters, they drive 37% of installs for casual games.

2. Followed by simulation and lifestyle genres with 8% installs each. FYI Don’t bet on hyper-casual games, it’s best to find an alternate. As it’s a genre that’s waning.

A breakdown of casual game installs via subgenres:
Puzzle as a subgenre leads the race - hypercasual: Puzzle (14%), M3 puzzle (11%), other puzzles (4%). Followed by Word (8%) and Mahjong/Solitaire (7%).

Casual game drives installs for Mid-core games with 74%, followed by sports and driving genre at 14% and 10% from mid-core.

Where do your installs come from?

With Love, Cartic P
/ @iCartic