Business of Games: Will YouTube Playable Revive Hypercasual Games? 📺

Projecting trends: YT playable

Jul 5, 2023

Hey Friends, Greetings from Bangalore 💗

ICMYI, YT is planning to explore games, it’s called YT playable and it will be available on desktop browsers and YT apps on iOS/Droid.

HTML5 games and their relation with apps! In countries like India, I see html5 games in most of the app/platform like fintech (CRED and Gpay have games), e-commerce apps (Amazon and Flipkart have games), and a Video player like MX player has html5 games….

I thought the game devs are already complaining about YT shorts and TT reels for killing game sessions and installs. Yes, these platforms are secondary reasons after Apple game recession for hypercausal games downfall.

Will YT will revive the hypercasual games as a host? As its user base is 10X higher than these apps like CRED, GPay, Amazon, Mx player… Let’s wait and see its adoption in Tier 1 markets like the US, CA, UK, and EU.

Cartic P, @iCartic.com