GameDev musings - FB ads do’s and don’ts for #gamedev
Hey Friends, Greetings from Bangalore 💗
1. Don’t use stock images or video
2. Don’t use “brand awareness or traffic” objectives, focus on CTA (CPI) campaigns
3. Steal, don’t copy
4. Videos vs narrative images, images do better compared to videos (as it takes time)
5. Run the campaign for at least a week, less than that is not good
Other posts about FB ads http://newsletter.icartic.com/issues/game-marketing-musings-ua-cpi-ppc-ad-campaign-tips-for-games-1122421
https://twitter.com/iCartic/status/1534504840662986752
Cartic P, @iCartic