GameDev musings - FB ads do’s and don’ts for #gamedev

Hey Friends, Greetings from Bangalore 💗

1. Don’t use stock images or video

2. Don’t use “brand awareness or traffic” objectives, focus on CTA (CPI) campaigns

3. Steal, don’t copy

4. Videos vs narrative images, images do better compared to videos (as it takes time)

5. Run the campaign for at least a week, less than that is not good

Other posts about FB ads http://newsletter.icartic.com/issues/game-marketing-musings-ua-cpi-ppc-ad-campaign-tips-for-games-1122421

https://twitter.com/iCartic/status/1534504840662986752

Cartic P, @iCartic