3 insights from AdMon trends:
iOS leads with 52% ad rev
AppLovin leads iOS and Droid (Android) Ad Rev share
US leads as the market, its share is declining on both platforms
iOS leads ad rev
- iOS accounts 52% ad rev vs Droid 48%
- QoQ decline for Droid it was 55% in Q2
Ad Rev stats:
- AppLovin leads ad rev on both the platform (53% on iOS and 29% on Droid)
- on iOS: Unity is next to AppLovin with 14%, followed by Mintegral at 11%
- on Droid: AdMob is next to AppLovin at 22%, followed by Unity at 13%
Ad rev share by country
- US leads as the market, 52% on iOS and 28% on Droid
- iOS Ad rev share leaderboard: JP (8%), UK (5%), CA, DE, RU at 3% each
- Droid Ad rev share leaderboard: RU (8%), JP, TR BR at 5% each





TY, for more insights and trends visit iCartic.com
tCARe, CARtic P

