🎯 Lily’s Garden’s Holiday Giveaway – A New Trend in Live-Ops?

Game events and trends breakdown, 304#

Hey Friends, Greetings from Bangalore 💗

As Q5 wraps up, it’s worth analyzing how successful games adapt their live-ops for deeper player engagement.

Lily’s Garden, from Tactile Games, introduced an interesting campaign — Lily’s Holiday Giveaway. The goal? Increase web shop traffic and subscription conversions.

Key takeaways from this event:

» 📱 High-value real-world prizes (iPhone, Galaxy devices, Amazon gift cards). A bigger shift toward web shop promotions in casual mobile games.

» 🎮 A tough grind—100 match-3 levels for just one raffle ticket

I have seen such tactics in Indian games before, but it’s intriguing to see them emerge in Western markets. Have you seen similar trends in other Western mobile games?

As of January 2025 (the last 30 days stats), the game had revenue of $2,719,889 and 149,996 downloads.

tCARe, CARtic P
/ iCartic.com