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Business of Games: Lotsa Slots game performance vs the recent monetization overhaul
doubled the rewards and coins, increased the ad placements 🎰
Hey Friends, Greetings from Bangalore 💗
With the Apple game recession ON, Lotsa Slots made an update on Nov 22. Where they 2X the rewards and coins via IAP and increase the ad placement to 7 from 2. Their objective is to introduce the monetization loop to their existing users with a more lucrative deal.
Here are the stats on the game's performance post the event: it’s rev/per day from ~$200K on Nov 1st to $321K by Nov 26th in US AppStore.
💡balance your IAP/content packages to create a perception of value for players
Cartic P, iCartic.com
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