Business of Games: Lotsa Slots game performance vs the recent monetization overhaul

doubled the rewards and coins, increased the ad placements 🎰

Hey Friends, Greetings from Bangalore 💗

With the Apple game recession ON, Lotsa Slots made an update on Nov 22. Where they 2X the rewards and coins via IAP and increase the ad placement to 7 from 2. Their objective is to introduce the monetization loop to their existing users with a more lucrative deal.

Here are the stats on the game's performance post the event: it’s rev/per day from ~$200K on Nov 1st to $321K by Nov 26th in US AppStore.

💡balance your IAP/content packages to create a perception of value for players

Cartic P, iCartic.com