Merge2 + renovation + narrative + Live Ops = a monetization engine

Amid talk of mobile gaming slowdown, Merge 2 with décor meta quietly 2x’ed its revenue. 351#

Hey Friends, Greetings from Bangalore 💗

Here’s your quick breakdown of the top merge2 games:

Genre Momentum:
#2 top-grossing puzzle subgenre in the US
#7 top-grossing subgenre across all genres
US IAP revenue doubled YoY - From $48M in Jan 2024 to over $100M in Jan 2025

Key titles:
Gossip Harbor: $44.2M | 4.47M installs
Merge Mansion: $9.25M
Love & Pies: $1.07M (down ~30% YTD)
Merge Hotel Empire, Merge Cooking, Seaside Escape all charted

Feel free to poke holes in it.

tCARe, CARtic P
/ iCartic.com