Played shooters on voice chat every week with PUBG/BGMI(now). Got farmville requests from people I’d never met.
Fast fwd now I exchange reels. I don’t play games with my friends and family anymore. The genre moved and nobody pointed it, where did the social play go?
Steam, under friendslop
On Mobile: It became a feature, not genre
The living room, couch play
Roblox
Steam, under friendslop:
R.E.P.O at 18.4M copies, PEAK at 15.5M copies….
As games that are snackable by design
Priced under $10, which pushes bundle purchase behavior. One friend buys, group follows.
Built for clips and reels for tik tok and IG. Not battle passes.
I still see people playing Valorant with the same passion (co-play)
On Mobile: It became a feature, not genre
Yalla Ludo Q1 2026: $79M rev. 62% is paid conversations from social layer: voice rooms, gifting, majilis….
The Ludo board is the funnel, the chat room is the business.
The living room, couch play
Nex Playgorund is nearing 1M units
Netflix now streams party games to your TV, can it be a successor to family board game night?
Roblox
132M DAY, 38% of age checked users are 13to17 (teens).
We need to see how the social components get shaped here. They rolled out age check, restricted in-platform communication….
Social game didn’t shrink, they left the phone. What survived is a dating and handout product wearing games as a skin.
Whats the last game you played with someone in the same room?
tCARe, CARtic P
iCartic.com