Hey Friends, Greetings from Bangalore 💗
Chrome just put Gemini directly into the browser — AI answers from the omnibox, page-level Q&A, and “agentic” tasks coming next.
That means fewer classic SERP interactions and new “answer surfaces” where clicks never look like old PPC.
What changes for game UA:
» Auction shifts
» Attribution pain
» Creative > keywords: Video/UGC + hooks outperform keyword fiddling (Trend already visible; Chrome AI will accelerates it)
What to do now:
» PMax only where incrementality is proven.
» Own first-party funnels
TL;DR: PPC isn’t “dead,” but the click is moving. Rebuild UA around creative, community, and first-party data—then buy media where attention truly lives.
tCARe, CARtic P
/ @iCartic.com