Thoughts on the first AI usage policy in gaming
Honestly, someone needed to initiate this for the betterment of AI in game production space. 402#
Hey Friends, Greetings from Bangalore 💗
This has been a chaotic week, where the Steam games we are producing and our clients have all been freaked out. The updated Steam AI Policy has an impact on our roadmap and efforts.
Honestly, someone needed to initiate this for the betterment of AI in the game production space.
This 2nd iteration from Steam is a welcoming one. They are asking us to tag AI usage in games — I’m with Steam, the players deserve to know if the game has any AI content or not.
They are defining AI into 2 classes:
AI as a tool - Used for coding/programming enhancement, like Copilot, debugging tools. Steam is calling these “efficiency tools.”
AI as a creator - This needs to be tagged:
AI to generate content for the game: It can be assets used in the game (BG, props, characters…), used in creatives (store page, screenshots, reels….)
AI content generated during gameplay: AI content generated during gameplay based on the attributes you track. It can be procedurally generated narrative, content…..
Let me break this with an example: If you’re cooking a dish with an AI-based oven/air fryer/stove (as tools), it doesn’t matter to Steam. Whereas if the dish you’re cooking has AI in it, like lab-grown veggies or synthetic meat, you need to label them.
A good move that will shape the future of AI usage in games.
LMK if you’re planning to publish a Steam game with an AI tag?
tCARe, CARtic P
/iCartic.com