Treding game review, X-Clash

A game where US players are the revenue engine while India and Brazil are the traffic engine, 384#

Hey friends, greetings from Bangalore 💗

Gameplay: Hybrid mash-up gameplay — strategic card-based RPG in a post-apocalyptic (zombie-fighting) world, city-building, with casual mini-games like “Save the Dog” puzzles (which power most of its ads).

Geo splits: traffic engines vs revenue engines
Last 30 days (as of Nov 13th, 2025), X-Clash pulled in ~26M downloads and ~$2.41M in rev. On average, that’s $0.09 per download, but…
» The US alone did 2.5M downloads and $1.55M rev → about $0.73 per download (ARPU) and ~64% of total rev.
» India did 7.7M downloads (≈30% of players) and almost no rev ($1.5K).

Where IAP spenders are from the US and ads (IAA) are from time-rich, money-poor player countries (like IN, BR…).

The game reminds me that success today is as much about geo-economics as it is about game design. LMK your thoughts.

tCARe, CARtic P / iCartic.com