UA drops: tips to scale your installs in India
Feb26 might offer cheapest UA window. 393#
Hey Friends, Greetings from Bangalore 💗
JioStar is pulling the plug on ICC cricket streaming rights—including the upcoming T20 World Cup.
Jio paid $3 billion for ICC rights. The entire recovery model hinged on one thing: ad revenue.
And guess who funded most of it?
Real-money gaming (RMG) and fantasy platforms—Dream11, My11Circle, MPL—together spent $840M on cricket ads.
After the RMG ban, that money vanished overnight.
What’s In It for GameDevs & UA Teams?
Less competition = cheaper ad inventory.
The T20 World Cup in February could be one of the cheapest UA windows India has seen in years—especially on OTT.
Have you been waiting for the right moment to scale installs? This is the window.
Drop your UA tips below.
tCARe, CARtic P
/ iCartic.com