What the heck is Q5?

Inspired by TWIG’s recent rant, 290#

Hey Friends, Greetings from Bangalore 💗

Q5 runs from Dec 22nd to the first week of Jan — a unique period where players are actively exploring, engaging, and spending. 🚀

Q4 chaos, the weeks (8 weeks) before the holidays are the toughest. Where everyone is going after user attention, making it the most expensive time to market anything. Ad costs skyrocket, and player attention is divided between retail promos, entertainment options, and more. Avoid Q4.

Target Q5, why?

• Peak player engagement: more free time to explore.

• Spending power at its peak: Players are armed with gift cards and holiday bonuses, drive higher in-app purchases.

• Marketing cost efficiency: Q5 benefits from lower ad costs as the competitive frenzy subsides, making ad placements more affordable and delivering better ROI.

• Momentum for Q1: Q5 campaigns set the stage for sustained growth into 2025.

Re-marketing is key 🔑, Double down on personalized re-marketing efforts post-festival to re-engage users and drive conversions. FYI Keep an eye on frequency capping.

Q5 is a golden opportunity to shine and kickstart Q1 2025 high —are you ready to seize it? 💪🏾

Repost ♻️ if you found this helpful.

tCARe, CARtic P
/ iCartic.com