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"More fake ads and eventually more mini-games around it. To cope with player expectations and retention, studios must make at least mini-games for famous fake ads."

I have been witnessing this first hand. Studios are being pressured to interrupt their FTUIs with mini game mechanics that dont fit into the core loops. Dont get me wrong, adding mini games is great when done correctly to give the players a break from the grind, but to just drop them in as a bait-and-switch is recidivous.

Also, just because it has the word mini in it does not make it cheap or fast. Game mechanise that feel right take time and money, even if it is a copy from another game.

Anyhow, insightful predictions!

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author

It's a delicate balance for designers to strike, especially when testing with misleading ads (a creative necessity) versus integrating fake ads as mini-games that don't detract from the gameplay.

Thank you for the comment :)

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