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AI is becoming the new hidden console spec

XB do they even care about the hardware :? 397# Business of Games

Hey Friends, Greetings from Bangalore 💗

AI baked into the experience — and we’re seeing it clearly from Sony + Nintendo.

Sony (reported/patented): AI inside gameplay
Sony has patented an AI “ghost” support system that can help when players get stuck.

It’s not a pre-loaded tutorial — it evaluates your live gameplay state and guides you in-context.

This is a retention + accessibility play.
Less frustration = fewer rage quits.

Nintendo (expected): AI inside rendering
Games can run at lower internal resolution (720p-ish) and AI reconstructs output closer to 4K in docked mode.

Meaning: less performance stress for devs, better visuals for players.

And Xbox?
They’re integrating Copilot and pushing ecosystem-first.

So the question becomes:
Is Xbox still competing as hardware… or as a distribution platform?

AI is quietly becoming the layer that reduces:
» dev pain
» player churn
» hardware limits

What excites you more?

tCARe, CARtic P
/ iCartic.com

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