Hey friends, greetings from Bangalore 💗
JioStar is pulling the plug on ICC cricket streaming rights — including the upcoming T20 World Cup.
They reportedly paid around $3 billion for those ICC rights. The entire recovery model hinged on one thing: ad revenue.
And who was footing most of that bill?
Real-money gaming (RMG) and fantasy platforms — Dream11, My11Circle, MPL — together pumped roughly $840M into cricket ads.
After the RMG ban, that money vanished almost overnight. Suddenly, cricket streaming doesn’t look like a profitable bet anymore… and JioStar wants out.
What’s in it for GameDevs & UA teams?
Less competition → cheaper ad inventory.
With fantasy and RMG giants out of the auction, the upcoming T20 World Cup in February 2026 could become one of the cheapest UA windows India has seen in years, especially on OTT platforms.
If you’ve been waiting for the right moment to scale installs in India, this might be it.
📩 Have a UA tactic that worked for you during peak events?
Drop your UA tips below — let’s help each other grow.
tCARe, CARtic P
/ iCartic.com
