On Steam, players follow studios. On mobile, they follow next icon.

Hey Friends, Greetings from Bangalore 💗

Ustwo Games, the studio behind Monument Valley, is now positioning itself as a PC-first studio.

And this isn’t a studio that ignored mobile. They’ve done it all:

1. Mobile premium

2. Apple feature placements

3. Apple Arcade

4. Netflix exclusives

Yet, they’re rethinking where the foundation of their business should be. And they’re not alone.

So what’s really happening? This isn’t about mobile being dead. It’s about control.

Even with webshops, featuring, and exclusive deals:

1. You don’t own player identity

2. You don’t own emails

3. You don’t truly own the community

That’s why PC keeps pulling studios back. PC players follow studios, not just games/IPs.

Share your thoughts on where you see Mobile gamers loyality is?

tCARe, Cartic P
/ iCartic.com